Ben and Jerry's Pre-Production Documents

NIKE SHOES ADVERTISING METHODS AND PRODUCTS A media product is something you make to advertise something, such as a website, magazine or poster. An advertising method is how it is advertised, such as visual marketing or online advertising. Nike is a leading sportswear brand founded by Bill Bowerman and Phil Knight on 25 January 1964. Their company focuses on athletic apparel like jerseys and tracksuits, sports equipment, but the majority of their market comes from shoes of various kinds. There are many different advertising methods, for example: Online Advertising – online magazines and newspapers, websites, online adverts (such as small pop-up boxes, in-between videos on streaming sites or social media) and on blogs, Visual Marketing – TV adverts, posters, billboards, leaflets, Nike’s main marketing campaign is “Just Do It”, advertising their slogan and products in a range of ways, such as: Online media, (such as interactive ads and banners on websites) Print media Social media Public...

OUR MEDIA PRODUCT - PEAR PRESSURE

OUR MEDIA PRODUCT - PEAR PRESSURE Our media product is a short film created for an international competition called DEPICT. DEPICT challenges low-budget filmmakers to create a 90 second ultra-short masterpiece and focuses on “ uncovering emerging international filmmaking talent, which shows originality, imagination and the ability to engage in just a minute and a half .” (DEPICT - About, 2021) . Shortlisted filmmakers are rewarded with cash prizes, masterclasses from experts in the field and exposure to industry professionals. On the website (Oscars, 2021) , a short film is defined as “ as an original motion picture that has a running time of 40 minutes or less, including all credits ” (Oscars, 2021) meaning that our 90 second video correctly fits the description of a short film. We were put into small groups of three and brainstormed any ideas that we had through mind mapping and recording our initial thoughts, while simultaneously keeping in mind that we only had 90 seconds...

Research Portfolio

Primary Research Primary research is used to collect data directly, rather than depending on data collected from research that has previously been done. Some examples of primary research include: · Questionnaires, · Surveys, · Audience panels, · Self-generated e.g., own video, audio or photographic records of events, This is an example of a questionnaire. Questionnaires allow you to find out information, such as facts, attitudes and opinions. They are a simple way to gather short responses and are easily kept anonymous. However, it can be difficult to gain in depth responses as they are not as flexible as interviews. This was for my screenplay project. A questionnaire was very helpful when looking at primary research, as it gave me an in-depth idea of what people liked about m...

Em Media

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