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NIKE SHOES ADVERTISING METHODS AND PRODUCTS

NIKE SHOES ADVERTISING METHODS AND PRODUCTS A media product is something you make to advertise something, such as a website, magazine or poster. An advertising method is how it is advertised, such as visual marketing or online advertising. Nike is a leading sportswear brand founded by Bill Bowerman and Phil Knight on 25 January 1964. Their company focuses on athletic apparel like jerseys and tracksuits, sports equipment, but the majority of their market comes from shoes of various kinds. There are many different advertising methods, for example: Online Advertising – online magazines and newspapers, websites, online adverts (such as small pop-up boxes, in-between videos on streaming sites or social media) and on blogs, Visual Marketing – TV adverts, posters, billboards, leaflets, Nike’s main marketing campaign is “Just Do It”, advertising their slogan and products in a range of ways, such as: Online media, (such as interactive ads and banners on websites) Print media Social media Public...
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Package Filming

LINK  For this task, we where given a brief of "Handing over a package", when filming this we needed: 5 close ups, One POV shot, One extreme close up, One camera movement, An establishing shot, A non-cut transition, An eyeline match, and a shot reverse shot. We managed to use all these different types of shot in our filming and we used them to help create certain themes. For example we used an extreme close up on shaking hands to help show the focus and anxiety the character was feeling, another example of using a close-up is when Gemma stepped through the door, however as the viewer does not know whose shoes they are, it creates mystery and suspense. We tried to create a suspenseful film, where an unknown character is holding a package with unknown contents - as the camera comes into focus the character is seen smiling which helps relax the suspense, open the package being opened, it is revealed there is a ring inside, this is successfully achieved th...
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