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Unilever Research

 

TASK 1

When was Unilever founded and who by?

Unilever was created on 1 January 1930 by the mergering of two companies called Lever Brothers Ltd and the Margarine Union. The merger agreement had been signed on 2 September 1929. (Anon., n.d.)

What are the core values of the company? (this should be based on your own opinions and research)

According to their website, Unilever has four main values. They are:

·         Integrity

·         Respect

·         Responsibility

·         Pioneering

They do this through creating different codes and practices for the company to follow, such as safeguarding and setting specific standards. They have many smaller values other than their main 4, they explain their ambitions to have a positive impact, work with good supplies, distributers and raise the bar on issues such as human rights, anti-bribery and corruption. Their focus is on making Unilever stronger in the best way possible. This protects their people, their assets, reputation and relationship with stakeholders. It also supports the conditions to work collaboratively, grow sustainably and deliver their Unilever Strategy. (Unilever, 2022)

They also have 5 different purpose, values and principles. These are:

Always working with integrity – Which is making sure that they conduct their operations with respect, and has the environment, organisations and people at heart.

Positive Impact – They aim to make a positive impact through their brands, commercial operations and relationships through volunteering and various other engaging activities.

Continuous Commitment – They’re committed to continuously improving the way they impact the environment and have a long-term goal of developing a sustainable business.

Setting out our aspirations – Their corporate purpose sets out their aspirations of the running of their business. It describes the operational standard that everyone at Unilever follows. It also supports their approach to governance and corporate responsibility.

Working with others – They want to work with supplies who have similar values and standards to them. Their Supplier Code is aligned to their Code of Business Principles, which contains eleven principles that cover business integrity and responsibilities relating to employees, consumers and the environment. (Unilever, 2022)

How many brands do Unilever hold?

Unilever hold 400 brands across the world, ranging from food to washing detergent. Some brands under the ownership of Unilever can be found here, many are not shown on their website as they are smaller, family-owned brand that get support from Unilever, or Unilever have shares in, compared to those shown on the website which are big companies owned by Unilever.

 

List some of the main sectors those brands belong to.

Out of the 45 brands shown on their website, 46% are related to food and drink (21 brands). This is the main sector Unilever has brands in. To narrow this sector even more, 7 of those in the food and drink sector are ice creams, which is just over 33%. Their other main sector is in toiletries, this includes perfume, skincare and shampoo. There are 14 brands in this section. This is their second main sector. Their other main sector Unilever has brands in is washing detergent. (Anon., 2022)

 

Bibliography

Anon., 2022. Brands. [Online]
Available at: https://www.unilever.co.uk/brands/
[Accessed 07 February 2022].

Anon., n.d. Wikipedia. [Online]
Available at: https://en.wikipedia.org/wiki/Unilever
[Accessed 07 February 2022].

Bhasin, H., 2019. Marketing strategy of Lipton Tea. [Online]
Available at: https://www.marketing91.com/marketing-strategy-of-lipton-tea/#:~:text=Lipton%20Tea%20targets%20tea%20lovers,senior%20citizens%2070%20and%20above.
[Accessed 07 February 2022].

Unilever, 2022. Purpose, Values and Principles. [Online]
Available at: https://www.unilever.co.uk/our-company/purpose-values-principles/
[Accessed 07 February 2022].

Unilever, 2022. Values Unilever. [Online]
Available at: https://www.unilever.com/planet-and-society/responsible-business/business-integrity/
[Accessed 07 February 2022].

 

 

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