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Advertising Questions

 

In what ways does OFCOM regulate television advertising?

• What is their role?


OFCOM is an example of a regulatory body that describe themselves as “in charge of the communication services that we use and rely on each day”.



• What aspects of television advertising do they preside over?

Its function is to make sure that:

• people are able to use communications services, including broadband;

• a range of companies provide quality television and radio programmes that appeal to diverse audiences;

• viewers and listeners are protected from harmful or offensive material on TV, radio and on-demand;

• people are protected from unfair treatment in programmes, and don’t have their privacy invaded;

• the universal postal service covers all UK addresses six days a week, with standard pricing; 

• the radio spectrum is used in the most effective way


In what way does the ASA regulate television advertising?

What is their role?

• They respond to concerns and complaints from consumers and businesses and take action to ban ads which are misleading, harmful, offensive or irresponsible. As well as responding to complaints we monitor ads to check they're following the rules. 

What aspects of television advertising do they preside over?

• Press ads.

• Radio and TV ads (including teleshopping presentations)

• Ads on the internet, smartphones and tablets.

• Ad claims on companies' own websites.

• Commercial e-mail and text messages.

• Posters/billboards.

• Leaflets and brochures.

• Ads at the cinema.


CODES AND CONVENTIONS:

What is meant by the term mise-en-scene and what features are included?

• The arrangement of everything in front of the camera, eg props, scenery ect


Shot types:

• Close-up

• Mid-shot

• Extreme Close up

• Establishing shot

• Long shot

• Wide shot

• Over the shoulder shot

Camera Angles:

• High angle

• Low angle

• Over the shoulder

• Birds eye

• Worms view

• POV shot


What is iconography?

• The visual images and symbols used in a work of art or the study or interpretation of these.


How is editing important to the construction of an advert? (think pace, continuity, and duration)

• An editor helps you frame your content in such a way that the reader/viewer gets the exact message that you were aiming for. This is done by removing any inconsistencies in the form of unwanted subtext.

• Ensures that the pace is correct for the message you are trying to convey,

• Stops the ad being too long,


What elements make up the television advertising soundtrack?

• Score,

• Incidental music,

• Dialogue,

• Voice over,

• Diegetic sound,

• Non-diegetic sound,

• Ambient sound,

• Sound effects,


How is sound usually employed to get the audience’s attention?

• Easily recognizable music is put in television ads to produce a “significant positive relationship with recall and comprehension” for the viewer.

• Sound design informs viewers where a scene is taking place and what is happening in it, and it informs them of how they should be feeling while watching that scene,


What special effects might you expect to see on a television advertisement and why?

• CGI, as a realistic animated way of telling a story,

• Animation, to appeal to children or create a memorable character (eg Churchill dog)


What graphics would you expect to see on a television advertisement and why?

• Logos – so the viewer can associate that advert with that brand

• Rasterized images – as a visual aid to the sounds/lack of sounds

• Infographics – to give the audience more detailed information 


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