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OUR MEDIA PRODUCT - PEAR PRESSURE


OUR MEDIA PRODUCT - PEAR PRESSURE

Our media product is a short film created for an international competition called DEPICT. DEPICT challenges low-budget filmmakers to create a 90 second ultra-short masterpiece and focuses on “uncovering emerging international filmmaking talent, which shows originality, imagination and the ability to engage in just a minute and a half.” (DEPICT - About, 2021) . Shortlisted filmmakers are rewarded with cash prizes, masterclasses from experts in the field and exposure to industry professionals.

On the website (Oscars, 2021), a short film is defined as “as an original motion picture that has a running time of 40 minutes or less, including all credits(Oscars, 2021) meaning that our 90 second video correctly fits the description of a short film.

We were put into small groups of three and brainstormed any ideas that we had through mind mapping and recording our initial thoughts, while simultaneously keeping in mind that we only had 90 seconds to portray our story.

There are four different stages that must be completed to create a successful media product. These are:

  •         Pre-production,
  •         Production,
  •         Post-Production,
  •         Distribution,

Pre-production
Once the story was agreed, we created pre-production documents that were vital to the creation of our production.  These included -

  • A budget, to make sure we did not overspend, 
  • Location release and recce to make sure we were filming in a location perfect for us, 
  • A minutes document to document everything we had done, what was left to do and what needed to be completed and when, 
  • A production schedule to make sure everything got filmed and all shots had been completed, 
  • Emailing the Police to let them know what dates we would be filming in public to ensure the safety of the general public as well as the cast and crew, 
  • Risk assessments to keep cast and crew safe, 
  • A script to ensure everyone knew what to say and do while being filmed, 
  • A shot list to break the script into practical segments, 
  • Storyboards to give a visual aid to how the film would look during its early pre-production setting, 
  • Talent releases to help find any actors we needed and have them sign any needed documents


Production

Production involved using our pre-production documents to complete the practical work involved in filming our 90 second video. We used the college’s equipment of cameras, light stands, tripods and audio recording devices. 

    

Post-Production

Post-production included editing audio and the videos together, adding effects and transitions, creating animations using a character animator and adding special effects by keying in green screens.


Distribution

When all the footage had been recorded and edited to a standard acceptable to the whole group, the film was distributed by the video platform YouTube. (Emily, Joseph, Ruben, 2021).
We chose to distribute our short film on YouTube as it is free to use and easy to navigate, as well as being the most popular video sharing platform. We could also edit the settings so that only people to the link to the video could see it.


TYPES OF MOVING IMAGE PRODUCTION:

A short film is just one example of a type of moving image media product. Other examples include films, TV series, standalone programmes, animations, web series, music videos and adverts. 

Moving image media products can be viewed on a variety of different platforms, including at the cinema, on a TV (live broadcast or via a steaming service) and on the internet via a computer or mobile device.

The method of distribution depends on the different type of moving image media product.

Feature Films

The Academy of Motion Picture Arts and Sciences (also known as the Oscars), the American Film Institute and the British Film Institute state that a feature film runs for more than 40 minutes, however the Screen Actors Guild asserts that a feature's running time is 60 minutes or longer. (Wikipedia, 2021).

A feature film is defined as “a film that is made to be shown cinematically, versus those made for television.” (Hammond, 2021). Consequently, feature films tend to have a much larger budget compared to other types of moving image production such as adverts or standalone programmes.


An example of a successful feature film is Kingsman: The Secret Service (2014, Mathew Vaughn) which has a total run time of 2h 10m. This feature film was successful as it took $414.4 million worldwide, had a 7.7/10 rating on IMDb and a 75% rating on Rotten Tomatoes, created an array of supporters begging for a sequel and won the Empire Award for Best British Film in 2015.

A famously unsuccessful feature film is Cats (2019, Tom Hooper), which has a total run time of 1h 50. The film grossed $75 million on a budget of $80–100 million and is estimated to have lost Universal Pictures at least $114 million. (Wikipedia, 2021). The perceived terrible acting, creepy CGI design and appalling costumes earnt the film a 2.7/10 rating on IMDb and a 19% rating on Rotten Tomatoes.

 



Films are distributed in a variety of different ways, including in cinemas, via streaming websites and by DVD/Blu-ray. As more people now have access to the internet via phones, personal computers and smart TVs, online streaming services have become the most popular way to distribute feature films, with platforms such as Amazon Prime, Netflix, and Disney+ taking the majority of the market.

Due to advances in technology and finding easier ways to distribute material (such as online streaming), fewer and fewer DVDs are being created for films. This has meant that TVs, computers, and laptops are now often built without a CD or DVD player due to them becoming obsolete, so this trend is likely to continue.
Another way of distributing feature films is through cinemas such as ODEON or VUE. These will buy the right to display the film in their cinema and sell tickets to return a profit. Due to the pandemic, there has been a massive drop of the number of people attending cinemas. Film companies have been left with no choice but to release their films on streaming websites in order to ensure they gain a profit. This happened recently with the delayed release of ‘Trolls: World Tour’. Bypassing the cinema and going straight to digital release angered AMC theatres, who subsequently announced that they would not show any more films made by Universal Pictures. This, and the $100 million made in digital sales in the first three weeks  (GAUDIO, 2022) may encourage more production companies to bypass the cinema platform in future and go straight to streaming platforms.

TV Series

A TV series is defined as “A group of programs created or adapted for television broadcast with a common series title” (ITS.MARC, 2021). Budget for television series differ widely, for example, it is estimated that a series of Doctor Who usually takes roughly £10 million per season, excluding Christmas specials, (DigitalSpy, 2021). This is relatively cheap compared to other TV series such as The Walking Dead. During an interview, the show’s producer mentioned that the estimated budget per episode was around $2.75 Million, and roughly $56 Million per season. (Masters, 2021). Different studios that produce different TV series all have different budgets due to a range of factors, such as how they gain their money the show’s popularity and tax rates.


The BBC is obliged to publish where they have spent their money throughout the year as their money is raised from taxpayers who have a right to know.

The BBC television soap series Eastenders costs roughly £141,000 per episode. Approximately one third of that budget goes on actors and writers’ wages.


 

ITV’s costs are more difficult to determine as they do not legally have to publish what they have spent during the year. It is estimated that Coronation Street has a comparable budget close to £125,000 per episode. (Marshell, 2021). Despite being the first ever television soap series running since 9th December 1960, Coronation Street remains widely popular today, with British households being able to recognise the tune with ease. It is so successful that with its dramatic storylines which hook viewers that it has regular episodes (up to 6 a week) and has become a part of British history.

An example of an unsuccessful televisions series is Too Hot to Handle. This series flopped before it was first aired with viewers complaining of it being too similar to Love Island and didn’t want to watch the series having seen the promotional adverts.

As the name suggests, the primary distribution for a TV series is usually on a television network, then subscription-based online streaming services such as Netflix, Amazon Prime, Hulu or BritBox.
Splitting a series into many episodes on TV gives more opportunities to earn money from commercial breaks and sponsors from the show, as well as advertising and cross-promotion on the network’s own streaming services such as ITV Player, All 4 and BBC iPlayer.
Online subscription-based streaming services are a secondary option as they are less likely to bring in as much money. Anyone who missed an episode will feel obliged to pay to watch the episode to catch up on what they missed.

Standalone programme

Another type of moving image production is a standalone programme. Examples of a standalone programme include a royal wedding, a party-political broadcast or a significant news event such as Neil Armstrong landing on the moon.
These standalone events can either be pre-planned, such as July 1981, when an estimated 28million watched Prince Charles marry Lady Diana Spencer, or unplanned such as the Manchester bombing on 22 May 2017, where scheduled programmes such as Loose Women and This Morning were cancelled to bring coverage of the devastating news.

Standalone programmes are usually only distributed through live TV as there is a high chance of more people seeing and tuning in for a one-time national event. However, some of these programmes are put on streaming (catch-up) services so that even more people can view them. This is usually only standalone programmes such as royal events or significant news events. Party broadcasts are rarely put on catchup TV because the target audience of these political broadcasts are often the older generations who may not know how to access online streaming sites.

Animations

An animation is defined by “moving images created from drawings, models, etc. that are photographed or created by a computer” (Meaning of animation in English, 2021).

There are many different types of animations, such as stop-motion, where a model is photographed, moved slightly, then photographed again. The resulting photos are edited together to make a moving image.
A famous example of stop-go animation is Bagpuss (12 February –7 May 1974, Peter Firmin and Oliver Postgate). In early 1999, Bagpuss topped a BBC poll as the UK’s favourite children’s TV programme.
Budgets for stop-go animations can vary from as little as a couple pounds to thousands – as all you really need is a model and a camera it is easy for someone make an animation using objects lying around their house.


In comparison, Aardman Animations usually make roughly 2 seconds of animation a day with a team of 17 animators (How long does it take to make one episode of Shaun the sheep?, 2021).
The Curse of the Were-Rabbit, another Aardman Animations film, took 5 years to develop from concept to premier and had a budget of 30 Million USD. (Wallace and Gromit - Curse of the Wererabbit, 2021). The film won 3 awards and had 28 nominations.

 


2D frame-by-frame animation, where flat, 2D characters and environments are created upon a canvas and moved and edited, was widely popular when animation first started.
2D animations do not have a set length, with short animations ranging from a few minutes (
They Remain) or YouTubers like JaidenAnimations, whose videos usually last round 20 minutes.

The budget for short animations usually range from $100-$5000 depending on how many people are employed to create the animation.

2D animations can also last hours, with films such as Spirited Away, created by the famous Studio Ghibli, which lasts 2h 5m. When 2D animation was first being explored, Disney held the majority of the market with their 2D animated films like Cinderella (1950, Clyde Geronimi, Wilfred Jackson, Hamilton Luske). Big 2D animated Disney movies usually have a large budget with Cinderella’s budget being $2.2 million.

Cel animation is another example of animation. Cel animation is the art of creating 2D animation by hand on sheets of transparent plastic called “cels”. (Heginbotham, 2021). It’s rare for traditional cel animation to be used in modern animation productions since it is expensive and easier to do digitally. A recent famous cel animated film is The Snowman and the Snow Dog (2012) where the budget was roughly $2 million.

3D animations now rule the animated film industry. Disney, Pixar and DreamWorks hold the majority of the market, with Disney’s Tangled (2010) being the most expensive, costing $260 million. 3D animated films with big companies like Disney take years to make with large teams of up to 1000 people. In comparison, smaller animations made by YouTubers such as 3D Animation Hub usually cost around the price of the animation software they use and very little else if it is a one person team.

Animated films are distributed in the same way normal films are distributed, through cinema, DVDs and online streaming platforms. Smaller animations are usually distributed though YouTube, social media platforms or websites because it is free to use, easy to navigate and is the most popular video sharing platform.

Web Series

A newly emerging form of moving image productions are web series. These are series that are released on online streaming sites such as YouTube. They are usually made by small Indie film companies as a way to promote their films and grow an audience before making anything bigger. Budgets for web series are widely varied, with low budget series only needing friends as actors and a camera, whereas 4K cameras, paid actors and editors are required for higher budgeted web series. YouTube Web Series

Music videos

Music videos are also a form of moving image production, with the most popular ever music video being Baby Shark, which has 9.78 billion lifetime views. (Most Popular Music Videos based on total global views as of December 2021, 2021). Budgets for music videos can be as low budget as using your friends as actors for a song you’ve created and a handheld camera, or as expensive as Michael Jacksons “Scream” which cost from $7,000,000 to $11,888,840. (Most expensive music videos, 2021)

Other distribution methods

Other distribution methods include websites; where owners of the media can share their video to the world through their own website. This is a popular distribution method with animations, web series and indie films as it can also be used as a portfolio.

Social media is also a popular distribution method for similar reasons to websites but are usually more popular as they are easier to share and free to make an account, whereas owning a website usually costs money. (Krivopalova, 2021)

 

FINANCES AND SOURCES OF FUNDING

Funding

Funding is defined by “the act of providing resources to finance a need, program, or project.” (Funding, 2021)

There are many different ways to source funding.
Small indie companies usually depend on funding like Kickstarter.
Kickstarter is a website where creators can post their ideas and investors may fund them if they find it interesting.
A similar source of funding is from investors. Film makers present their film business plan directly to interested investors during a presentation or pitch meeting. 
Another funding source for moving images for small indie companies is through winning contests (such as DEPICT).


Several funds exist to help finance moving image productions.

The BFI Film Fund award money from the National Lottery to support a range of different moving image productions. A development Fund and Production Fund is available to support formal development of original live action, emerging media and animation feature filmmaking. (BFI Funds, 2021)

The Completion Fund supports the completion of fiction emerging media and animated feature films that have been invited to launch at a major international film festival.
The UK Global Screen Fund: International Co-production fund supports UK producers to work as partners on international co-productions and helps create new global projects.

The BBC also works closely with filmmakers throughout the creative process, offering rigorous opportunity to new filmmakers and a protected, collaborative space for established voices. (BBC FILM, 2021).
Film4 also help develop and co-finance films and are known for working with the most distinctive and innovative talent in UK and international filmmaking, both new and established. They have aided films such as Steve McQueen’s 12 Years a Slave (FILM 4 Productions, 2021)

For a small filmmaker, the most attractive funding stream is by obtaining grants and awards, such as those listed above. As well as exposing the filmmaker to the minimum personal financial risk, the funding body may also assist with marketing the finished product and with introductions to other contacts in the industry.

Large film companies can afford to finance their projects using bank loans, merchandising and product placement.

Pirates of the Caribbean: On Stranger Tides is an example of a high budget film, costing an estimated $379 million to make. The majority of their funding will have come from bank loans. Bank loans are when companies go to a bank with their film idea and ask to borrow money to finance the film. When the film has been created, the loan will be paid back with interest from the film’s profits which earns the bank money.

Product placement is when companies pay the for the rights to include their product in the moving image production.
An example of product placement is EE and Coronation Street, where EE plans to target Coronation Street viewers by embedding the brand into the soap opera for an undisclosed amount. This product will usually only be on shot for a few seconds (68% of product placements last for 5 seconds or less (Gaille, 2021)), a minute maximum but can give the company thousands of pounds, they tend to be around US$50,000 pa (£32,000) per brand for an unlimited number of placements. (Buying product placement? Options & prices, pros & cons, 2021). Previous product placements for Coronation Street include Co-op and Costa Coffee.

Another way of funding a film is through merchandising. For example, Hasbro paying for the rights to manufacture Peppa Pig toys. As well as earning the film company a small amount of royalties from each manufactured product, people who then get these toys will want to watch Peppa Pig, and subsequently watch adverts either from streaming it online or watching it on TV, which gains the company even more money.

An example of a low budget film is The Blair Witch Project (1999, Daniel Myrick, Eduardo Sánchez), which cost $35,000–60,000, to make the film and an estimated final cost of $200,000–750,000 after post-production. (The Blair Witch Project, 2021)  Artisan Entertainment bought the film's distribution rights for $1.1 million and grossed nearly $250 million worldwide.

A man called John Pierson was approached to help finance the film and viewed some of the early footage. Pierson agreed to air the tape in his television show Split Screen and paid the filmmakers for the tape. He also paid the filmmakers to shoot another segment for the second season of Split Screen.
This contributed to the film's budget. The filmmakers also contributed their own money to finance the film.

Budgeting

All types of moving image productions need a budget, from a small homemade film to a Hollywood blockbuster.

For our short DEPICT project, our agreed budget was a maximum of £10, which was funded by splitting the cost equally three ways. £10 was a realistic figure as the college provided all the equipment we needed, including cameras, tripods, lights, light colour plastic sheets, light stands and audio recording devices, as well as the Adobe Cloud which linked us to animating and editing software. The budget only had to cover incidental expenses such as transport, props and catering - the cast happily gave their spare time for free in exchange for being fed.

The prize for winning the DEPICT competition is up to £2500 in prize money (DEPICT - Winning, 2021) as well as valuable industry exposure such as the film being screened at the BAFTA Qualifying Encounters Short Film & Animation Festival. This exposure could then lead to sponsors and investors in future films.

In 2021, three winning animators were offered free access to an upcoming Stop Motion Foundation course run by Aardman Academy. This could help them fund future projects if their work was noticed by someone high up in Aardman.

 

REQUIREMENTS FOR PRODUCTION:

For our short DEPICT project, we had a crew of three and a cast of two who completed all tasks between them.

Bigger projects however need a much bigger team as their standard are more professional and in-depth, with a wide range of specialist roles needed to successfully make a moving image product.

·         Cast – actors/supporting artists (anyone who is seen in front of the camera),

·         Crew – producer, director, prop master, set dresser etc (the people who develop the film)

·         Equipment – cameras, lighting, sound, editing software, transport, props, costumes etc (things needed to make the film)

·         Locations and accommodation – travel, hotel (costs money to get permission to film in places, and arrange where cast and crew will stay)

·         Facility houses – where equipment and props will be kept, either for storage or creation

·         Copyright – (Free in UK, but have to pay in other countries. Have to pay if used someone else’s music, idea etc)

·         Distribution of film – (The average film budgeted over £10 million costs £2.4million to distribute. (How much does it cost to release a film in the UK?, 2021))

·         Advertisements – very expensive, ranging from TV adverts to the side of busses and posters. A 30 second ad in the Superbowl cost millions as it reaches over 100 million viewers in one night (Miyamoto, 2021) (Film Budget Templates, 2021)

PERSONNEL

The typical makeup of a team needed to create a moving image production varies with budget and available skill. Low budget shorts will require fewer people compared to a Hollywood blockbuster.


A low budget film, like the one we created for DEPCIT, will require fewer people. We used our crew of three to its best advantage by equally spreading and sharing roles. We needed a director, camera operator, light operator, editor, actors and sound recorder. Our talent consisted of two people, with a crew member playing the third. We used our skills and experience to allocate jobs. As I have acted in a local youth theatre, it was agreed that I would be one of the actors. Neither Ruben and Joseph had any experience of filming, so it was decided that they should learn and gain some valuable experience.

Films with bigger budgets may need to split roles between more than one person, with a supervisor overseeing and co-ordinating everyone’s work.

A TV programme would have a bigger cast, for example Brooklyn Nine-Nine (2013-2019, Dan Goor, Michael Schur) had a cast list of Location Management, Editorial Department, Costume, Makeup and Wardrobe Department, Casting Department, Camera and Electrical Department, Stunts, Visual Effects and Special Effects, Sound Department, Second Unit Director or Assistant Director, Production Management, Set Decoration and Production Design, Cast, Writers and Directors (FULL CAST LIST)

This is in contrast to a project with a smaller budget where a single person does multiple jobs, in TV programmes, one person is in charge of one thing, or a team of people are in charge of one thing or a group of things.

Hollywood feature films usually have a much larger team compared to a low budget film, with many different people working together to in each department. For example, they may have a large team of hair and make-up artists with some having specialist roles such as styling one actor’s hair. In addition to the huge number of people directly involved in creating and editing the film, there would be an equally large number working ‘behind the scenes’ in areas such as health and safety, insurance, legal, catering, communications, security and payroll. The more people in each department, the more likely each is to have a specialist role so the whole team is required to make things work.

Lower budget films take on a smaller crew in jobs such as set design and costume design. To save money for example the film Parasite (2019, Bong Joon Ho) only has one music director, film editor, cinematographer, costume designer and one set decorator.

There are various people who contribute to the production of a media production in addition to the crew, such as actors, those who work in post-production like editors or foley artists.

For low budgets moving image productions, TV programmes and Hollywood feature films, team size, skills and experience must be considered when employing crew. Directors and casting directors usually do this by looking at availability, how much getting certain actors or equipment will cost, as well as looking at future employee’s CVs to ensure they are the best person for the job.

 

For our production, we decided that everyone would have a go in each role to give a fair chance. We allocated roles by asking each other if there was anything specific we wanted to do and splitting the work equally.

For pre-production, we all took on individual roles to complete all paperwork.
On all documents, input was given by the whole group, but with one person taking responsibility for the finished document.
As a group we worked on the storyboard, timeline, budgeting, and minutes.
Ruben completed the shot list as he had experience in this role from taking photography and he knew what angles would look best from his experience.
Joseph created the police email and talent documents. He did not have previous experience in any of these roles and wanted to try them out.
I created the script, production schedule, risk assessment and location recce. I have had previous experience creating scripts for drama, and previous experience making risk assessments due to helping out in a local youth theatre group. I did not have any experience in creating a location recce document or creating a production schedule but completed these tasks as nobody else agreed to do them.

During production, the roles where split equally, all of us taking turns at filming, being in charge of lighting or props and recording audio. As we were all fairly inexperienced in all the areas, it was decided to share all the roles to give everyone a chance to see what they liked.

After this was completed, we began editing. Ruben took the lead in editing audio, despite having little experience. He learnt the software quickly and gathered everything we needed to a high standard.
Joseph took the lead in creating the animations, despite having no previous experience, he learnt the software quickly.
I took the lead in editing all the shots together and adding effects and transitions, I had a little knowledge and experience, but I worked hard to complete this to a standard I was happy with.

 

TIME:

Our production schedule helped keep us on time, ensuring that we met all the deadlines and completed everything. Our deadlines where:

o              Pre-Production – 21st Oct - 15th Nov

o              Production – 16th Nov -25th Nov

o              Post-Production – 29th Nov - 9th Dec

We met these deadlines successfully, uploading the finished video to YouTube on the day of the deadline. This was in spite of missing 2 lessons due to a change in room and a fire alarm taking up nearly half of another lesson. To make up for this lost time, we worked outside of lessons to ensure we kept to the schedule we had planned at the beginning of the project. This schedule was essential to ensure any disruptions did not cause us to fall behind.


In the professional industry, not meeting deadlines and wasting time can have dire consequences. For example, the film The Kings Man has a staggering eight delays to its release date, most of which were caused by cinemas shutting due to coronavirus. However the number of delays infuriated the public, with headlines such as “The King's Man Reminds Us it Still Exists With New Trailer” (The King's Man, 2021). Having delayed the film so much, it had begun to be forgotten about due to its late advertising and delays.
By missing a deadline, it can put the entire schedule into jeopardy and could possibly lose the studios income for that milestone. This means taking the loss of lots of money and the product ship date being moved. (Is there much of a penalty for missing deadlines?, 2021)

Despite The King’s Man’s delays, it has so far grossed over $18 million in its first week, and with its later films making over $400 million, it is expected to rapidly rise.

 

EQUIPMENT/FACILITES:

For both a professional moving image production and a low budget production, a range of equipment and facilities are needed. Equipment such as cameras, tripods, lights, microphones are vital towards a production of any budget. Facility houses are used to acquire equipment like camera and props.

A full list of needed equipment can be found at
https://www.desktop-documentaries.com/video-production-equipment.html (Video Production Equipment, 2021)

Major studios have equipment departments run as separate businesses. They have grip and lighting rentals, fabrication, wardrobe, props, sometimes special effects. Smaller companies will generally rent the camera gear but there are large production companies who own vast assemblages of in-house gear. (Do major film studios buy or rent their lenses/equipment?, 2021)

Professional moving image productions also rent out things such as rooms to store things in, vans to house their actors and crew as well as catering vans.

HNA Facilities specialise in supplying on-location facilities vehicles. Their website states, “Competitive Price Matched Prices” and cost varies depending on how long you need the trailers for. With several different options of vans available, such as;

·         Four way trailers,

·         Three way trailers,

·         Two way trailers,

·         Make-up trailers,

o    Work Stations: 5 - 1

o    Back wash with hot and cold water

o    Washing machine / Dryer

·         Costume trailers,

o    3 - 6 Work Space

o    Washing Machine

o    Tumble Dryers

o    200ft – 350ft of rail space

·         Dining trailers,

o    Upper and lower dining floors

o    Smart, hygienic dining tables

o    Health & Hygiene compliant food servery

o    On-board hand washing

o    Cool water drinks dispenser

o    Tinted windows for privacy & comfort

·         Honey wagons,

o    Ladies: 2 - 4

o    Gents: 1 - 2

o    Number of urinals: 2

o    Number of sinks: 2 sinks in each side

·         Production offices,

o    5 - 10 work stations

o    Slide out sides * in most

o    Separate office areas - in some

·         Camera cars,

·         Technical trailers,

·         Support vehicles,

·         Artist trailers,

Film and TV Services rent out power supply, distribution and lighting equipment. In union with their industry partners, they will provide all types of trussing, staging and scaffold structures. They can also take care of studio heating, ventilation & air-conditioning, lighting bars & equipment, power outlets and window treatments upon request.

Kennington Film Studios is the UK’s largest film, TV and video production company to deliver fully crewed and serviced studio-based productions. They offer a wide range of equipment, facilities and support, right from generating creative ideas all the way through to online content distribution. They offer lots of in-house services, such as:

·         Live streaming

o    Dedicated live-streaming team: show director, show producer, technical manager, broadcast manager, audio & visuals manager, content loader, vision mixer.

o    Gallery space and bespoke set-up.

o    Output to multiple channels including but not limited to: YouTube, Facebook Live, Instagram Live.

o    1GB upload & download internet speed.

·         Three studio spaces:

o    STUDIO 1

o    Package Price: £1,300 + VAT (10 Hour Day)

o    STUDIO 2

o    List Price: £1,237.50 – Package Price: £880 + VAT (10 Hour Day)

o    STUDIO 3

o    £645 + VAT (10 Hour Day)

·         Visual effects

o    Research and Development

o    3D Modelling and Texturing

o    FX and Simulation

o    Concept Art and Design

o    Rigging and Animation

o    Lighting and Rendering

o    Storyboarding and Animatics

o    Pre-Visualisation

o    Compositing

·         Crew hire

·         Green screen filming

o    List Price: £1,237.50 – Package Price: £880 + VAT (10 Hour Day)

·         Video editing

·         Animations

·         Storyboarding

·         Set builds

·         Podcast studio

o    Podcast Pricing:

o    4 Hours – £250+VAT (09:00 – 13:00 / PM 14:00 – 18:00 / 19:00 – 22:00)

o    8 Hours – £400+VAT (09:00 – 18:00)

o    Tech manager / sound engineer £135+VAT AM/PM £225 Full Day+VAT

o    Post production – £50+VAT per hour

 

During our DEPICT production, the equipment available to included steady grips, lights, lighting stands, coloured sheets, tripods, cameras, microphones. We signed insurance forms to accept responsibility for the  equipment and collected from Skills, where they were all checked and signed off.
Adobe Cloud was also provided by the college, and we used to create our animation and edit the video.

 

LOCATION:

Before we started filming, a location recce was created, where the crew took photos of the available areas that suited our need on where we wanted to film and helped spot any difficulties that could occur when filming in that location. We discussed all our options as a team before deciding on which location fit our filming needs best.

Our DEPICT filming only took place in 2 different locations.
Most of the filming took place on the college grounds and the rest of the filming took place on private property (a family members house). We decided to film offsite as some scenes could not be completed in a college setting, however, to film outside of college a location release form needed to be completed. The release form gives the crew legal permission to film on that site.
To ensure the cast, crews and the general public’s safety, a police email was created and sent to the police. This ensured that if any members of the public saw us and thought we were acting suspicious and called the police, the police could reassure them of what we were doing.

A risk assessment was created to ensure that all possible risks had been considered and ways to minimize these risks had been implemented. The document was used all through pre, post and throughout production and it was extremely helpful and put actors and the team at ease as it ensured that we knew what to do in the risk of an accident occurring. Thankfully, nobody was hurt, and the risk assessment was not used.

There were very little limitations in our filming locations, except needing to be quiet to ensure we did not disrupt any classes when filming in college and being limited for time when filming off site due to the actor’s availability.

 

MATERIALS:

Many other materials are needed in the production of a moving image, such as petrol for any vehicles or transport, mains electric ($100+ (Lighting, 2021)), SD cards (largest storage 1TB roughly £150 (SanDisk 1TB, 2021), batteries, makeup (from prosthetics to foundation, can range from $3 - $10,000 (The Truth About Prop, Makeup, and Effects Costs , 2021)), props, catering, legal documentations and permissions and other documentation like work visas (up to 3 years - £704 per person, more than 3 years - £1,408 per person. (Skilled Worker Visa, 2021)) .
All vehicles and trailers could also be rented to save money, but can be very expensive, with private trailer hires costing up to £70 a day. (Motorhomes and Rentals, 2021).

 

LEGAL ISSUES:

During our DEPICT production, we did not face any legal issues. We only used loyalty-free, uncopyrighted music. We used all our own original ideas as well as our own video with no brands or logos in. We gained permission on all locations we filmed at and correctly completed the location release forms. We had created risk assessments and did not need any kind of insurance as everyone has read over the risk assessment and understood the risks when filming.

During a professional moving image production, codes of practice and regulations are vital. Insurance and legal documents are needed to ensure everyone’s safety and protection.

Copyright protects any original work that you’ve created and stops others from using it without your permission. http://www.gov.uk/copyright/ outlines the features of what copyright it and how it is obtained.

You automatically get copyright protection when you create:

o    original literary, dramatic, musical and artistic work, including illustration and photography

o    original non-literary written work, such as software, web content and databases

o    sound and music recordings

o    film and television recordings

o    broadcasts

o    the layout of published editions of written, dramatic and musical works

o    You can mark your work with the copyright symbol (©), your name and the year of creation. Whether you mark the work or not doesn’t affect the level of protection you have.

Copyright prevents people from:

o    copying your work

o    distributing copies of it, whether free of charge or for sale

o    renting or lending copies of your work

o    performing, showing or playing your work in public

o    making an adaptation of your work

o    putting it on the internet

Copyright overseas

Your work could be protected by copyright in other countries through international agreements, for example the Berne Convention.

In most countries copyright lasts a minimum of life plus 50 years for most types of written, dramatic, and artistic works, and at least 25 years for photographs. It can be different for other types of work.

TYPE OF WORK

HOW LONG COPYRIGHT LASTS

Written, dramatic, musical, and artistic work

70 years after the authors death

Sound and music recordings

70 years from when its first published

Films

70 years after the death of the director, screenplay author and composer

Broadcasts

50 years from when its first broadcast

Layout of published editions of written, dramatic, or musical works

25 years from wen its first published.

 

OTHER DEFINITIONS

Clearance

You can’t copy or use copyright material without permission. Clearance is a term that refers to getting permission to use copyright material. For example, if we had used someone else’s song as background music in our project, we would have needed to obtain written permission from the copyright holder to use it for this purpose.

Public Liability Insurance

Public liability insurance covers the cost of claims made by members of the public for incidents that occur in connection with the media project. Public liability insurance covers the cost of compensation for personal injuries, loss of or damage to property or death. For example, if something was damaged in the private property we filmed in, the insurance would cover the cost of the damage.

Completion guarantee / insurance

A completion guarantee is issued to guarantee that a film will be completed and delivered to the distributor in accordance with the script by a stated date. The completion guarantee ensures that if the film runs into problems, the completion guarantor has the option to either loan money to the producer to finish the film, take over the film itself and finish it; or abandon the film and repay the financier the production financing, interest, and certain other costs.

An example of this is The Thief and the Cobbler (1993). The original director Richard Williams worked on it for over 28 years. After a deal with Warner Brothers fell through, a completion guarantee took control of the film from Williams, and it was completed by Fred Calvert.

 

REGULATION

A regulatory body is appointed by the Government to establish national standards for qualifications and to ensure consistent compliance with them. (Regulatory Body, 2021)


OFCOM is an example of a regulatory body that describe themselves as “in charge of the communication services that we use and rely on each day”.
Its function is to make sure that:

  • people are able to use communications services, including broadband;
  • a range of companies provide quality television and radio programmes that appeal to diverse audiences;
  • viewers and listeners are protected from harmful or offensive material on TV, radio and on-demand;
  • people are protected from unfair treatment in programmes, and don’t have their privacy invaded;
  • the universal postal service covers all UK addresses six days a week, with standard pricing; 
  • the radio spectrum is used in the most effective way

 

The BBFC (or British Board of Film Classification) was set up in 1912 by the film industry as an independent body to give films ratings - depending on what was shown during the film (e.g. graphic violence) – and whether they should pass or be banned.

However statutory powers on film remain with the local councils. They may overrule any of the BBFC’s decisions, passing films we reject, banning films we have passed, and even waiving cuts, instituting new ones, or altering categories for films exhibited under their own licensing jurisdiction. (BBFC regulations, 2021)

 

 

 


Before April 2017, any type of uncopyrighted moving media distributed online is regulated by the Association for Television on Demand, but there isn't really any legal regulation of online video.

In 2020 the Government decided to employ Ofcom as the regulator for online harms in the UK, they became the regulator for video sharing platforms established in the UK. Their job is to make sure VSPs (video sharing platforms) which fall within our jurisdiction take appropriate measures to protect children from harmful content and all users from illegal content and incitement to hatred and violence. However, VSPs must self-assess whether they fall under the regulations and come under UK jurisdiction meaning not all VSPs are regulated by OFCOM.
These powers came into force on 1 November 2020. (OCFOM to regulate harmful content online, 2021)

As our DEPICT video does not contain any content that could harm children or incite violence, there are no concerns about our video infringing any of these regulations. We ensured during our pre-production and the planning of our film that there were no themes that could infringe any of the rules.

 

TRADE UNIONS AND TRADE ASSOCIATIONS

A trade union is a group of employees who join together to maintain and improve their conditions of employment.

Unions have brought significant changes to society, including:

  • a national minimum wage,
  • the abolition of child labour,
  •  improved worker safety,
  • improving living standards by reducing the number of hours in the working week and encouraging a healthy work/life balance,
  •  improved parental leave,
  • equality legislation,
  • better protection of migrant workers and a reduction in exploitation,
  • minimum holiday and sickness entitlements,

A trade union representative is a union member who represents and gives advice to colleagues when they have problems at work. They -

  •  negotiate agreements with employers on pay and conditions,
  • discuss major changes such as redundancy,
  • discuss members’ concerns with employers,
  • accompany members to disciplinary and grievance meetings,
  • help members with legal and financial problems,
  •  provide services to members, including legal services,
  • represent their members in their dealings with employers and can negotiate better working conditions
(Why trade union rights are an important factor in the General Election, 2021)

 

PACT is an example of a trade union that represents the interests of UK independent television, film, digital, children’s and animation media companies. They help to shape the best possible regulatory and legislative environment for the independent production sector to grow domestically and internationally. They do this by offering businesses the tools and support they need, as well as working to ensure the best possible economic, regulatory and legislative environment for them to do business in.
In just ten years, the sector has turned from a small business into a multibillion-pound industry that has heavily shaped the media sector to how we see it today.

BECTU is the UK's media and entertainment trade union. The sectors covered include broadcasting, film, independent production, theatre and the arts, leisure and digital media. They protect their 25,000 members by negotiating pay, conditions and contracts with employers on behalf of their members.
Their website states that “Bectu is the union for creative ambition. We represent over 40,000 staff, contract and freelance workers in the media and entertainment industries.”
They represent Production and independent broadcasting, the arts and entertainment as well as the BBC. They stand for the environment, equalities, politics, charitable causes and health and safety.

Wikipedia states that a trade association is business association, sector association or industry body, is an organization founded and funded by businesses that operate in a specific industry. They provide opportunities to meet and engage with peers and colleagues and want to work together on a common cause of interest.
An industry trade association participates in public relations activities such as advertising, education, political donations, lobbying and publishing, but their main focus is collaboration between companies.

 

 

References

BBC FILM. (2021, December 29). Retrieved from BBC: https://www.bbc.co.uk/bbcfilm

BBFC regulations. (2021, December 31). Retrieved from BBFC: https://www.bbfc.co.uk/about-classification/classification-guidelines

BFI Funds. (2021, December 29). Retrieved from BFI: https://www.bfi.org.uk/get-funding-support/create-films-tv-or-new-formats-storytelling/development-fund

Buying product placement? Options & prices, pros & cons. (2021, December 29). Retrieved from Mediatel News: https://mediatel.co.uk/news/2011/04/12/buying-product-placement-options-prices-pros-cons/

DEPICT - About. (2021, December 28). Retrieved from DEPICT: https://www.depict.org/about/

DEPICT - Winning. (2021, December 29). Retrieved from DEPICT: https://www.depict.org/#:~:text=Accept%20the%20Depict%20challenge%20and,Encounters%20Short%20Film%20%26%20Animation%20Festival

DigitalSpy. (2021, December 28). Retrieved from How much is Doctor Who's average budget?: https://forums.digitalspy.com/discussion/653681/how-much-is-doctor-whos-budget-on-average

Do major film studios buy or rent their lenses/equipment? (2021, December 29). Retrieved from Quora: https://www.quora.com/Do-major-film-studios-buy-or-rent-their-lenses-equipment

Emily, Jospeh, Ruben. (2021, December 28). Pear Pressure. Retrieved from YouTube: https://www.youtube.com/watch?v=OcI77oLJ_hk&feature=youtu.be&ab_channel=Em

FILM 4 Productions. (2021, December 29). Retrieved from FILM 4: https://www.film4productions.com/about

Film Budget Templates. (2021, Decemer 29). Retrieved from Film Budget Templates: https://eastnorfolk-my.sharepoint.com/:x:/g/personal/59478_eastnorfolk_ac_uk/EdjWjieUI_5Con_3ezeqkKUB2r4_JgY4vEO8pqioUjmjdw?e=HVii54

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Gaille, B. (2021, December 29). 46 Product Placement in Movies Statistics. Retrieved from brandongaille.com: https://brandongaille.com/46-product-placement-in-movies-statistics/

GAUDIO, J. D. (2022, January 10th). Film Friday: How Trolls World Tour changed the film industry, possibly forever. Retrieved from Nevada Sprts Net: https://nevadasportsnet.com/news/reporters/film-friday-how-trolls-world-tour-changed-the-film-industry-possibly-forever

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