For this task, we had to create a film poster. I first took a photo of Georgia and took out the background and played with the saturation and contrast settings to make the light reflecting off Georgia seem more sharp. I then added the text in and turned the "Never Alone" text into a raster layer so I could create a clipping layer on top and add a cracked effect to make the text seem broken. I then added a shadow figure on top of Georgia and turned the blending mode to colour dodge so it made it seem like someone was standing over her. I really like the way this turned out, even though the poster is simple the effect is quite big and it helps give off a dramatic and fear theme. I would make one change though, and that would be to make the background black and then invert the text to make it seem that the subject of the poster was surrounded by darkness.
NIKE SHOES ADVERTISING METHODS AND PRODUCTS A media product is something you make to advertise something, such as a website, magazine or poster. An advertising method is how it is advertised, such as visual marketing or online advertising. Nike is a leading sportswear brand founded by Bill Bowerman and Phil Knight on 25 January 1964. Their company focuses on athletic apparel like jerseys and tracksuits, sports equipment, but the majority of their market comes from shoes of various kinds. There are many different advertising methods, for example: Online Advertising – online magazines and newspapers, websites, online adverts (such as small pop-up boxes, in-between videos on streaming sites or social media) and on blogs, Visual Marketing – TV adverts, posters, billboards, leaflets, Nike’s main marketing campaign is “Just Do It”, advertising their slogan and products in a range of ways, such as: Online media, (such as interactive ads and banners on websites) Print media Social media Public...

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